DAVY THE NEXT FRONTIER
CUSTOM BRANDING DESIGN + LOGO DESIGN + MOODBOARD
DAVY, a futuristic, innovative dune-buggy EV company focused in advanced concepts & electrical engineering. I did in depth research about the physical, structural, and meaningful creation of ancient sacred geometry, how to incorporate the timeless elegance in this brand design for DAVY. Creating a primary & secondary logo exploration, choosing colors, matching typography, curating a moodboard, and overseeing all of the creative direction & execution in this project.
Inspired by the Vector Equilibrium — A state of perfect balance in energy distribution, considered a fundamental shape in sacred geometry.
Fig. 413.01 (Image Left) Vector Equilibrium: Omnidirectional Closest Packing Around a Nucleus: Triangles can be subdivided into greater and greater numbers of similar units. The number of modular subdivisions along any edge can be referred to as the frequency of a given triangle. In triangular grid each vertex may be expanded to become a circle or sphere showing the inherent relationship between closest packed spheres and triangulation. The frequency of triangular arrays of spheres in the plane is determined by counting the number of intervals (A) rather than the number of spheres on a given edge. In the case of concentric packings or spheres around a nucleus the frequency of a given system can either be the edge subdivision or the number of concentric shells or layers. Concentric packings in the plane give rise to hexagonal arrays (B) and omnidirectional closest packing of equal spheres around a nucleus (C) gives rise to the vector equilibrium (D).
Copyright © 1997 Estate of R. Buckminster Fuller
