LEXUS IS 500 F SPORT PREMIUM
ART DIRECTION, PHOTOGRAPHY, WEB DESIGN CONCEPT
The very first web design concept project I created was after graduation from the College for Creative Studies. I knew whole heartedly automotive was created for people like me, it sets my soul on fire. Lexus IS 500 F Sport Premium. Taking project initiative, shooting on a Canon 5D MarkIV, editing + retouching, all the way down to the web concept designs that serve the luxurious, sophisticated customer base of Lexus.
After shooting, editing, & retouching my assets, the initial web design concepts were created in Adobe Indesign (.Ind) with experimental typography layouts, landing pages, and proof of process. I started out in the sketchbook then ended digital.
