MRM // MCCANN

Mid-Level Art Director + Copy Writer Team

Reported to Associate Creative Directors + Creative Director

C.A.N.S. Team (Customer Automated Notification System)

The objective of assigned creative briefs were to create a friendly yet informational email to notify the customer where their vehicle is being created. Giving the customer a healthy balance of visuals along with up-to-date information about which stage their vehicle is in via the production process.

HIGHLIGHT OF RESPONSIBILITIES

Working on GMC Account Creative Briefs

Gathering + Managing Client Assets

Creating Asset Contact Sheets

Asset Management + Asset Handoff

Overseeing Multiple Projects

Built in Adobe XD, following best practices

Working with Associate Creative Directors, Copywriters, Account Team to create all C.A.N.S. emails below, showcasing iPad Desktop + Mobile mockups in context for what the customer would be seeing in real time from their iPhone or iPad.

GMC Account

Cadillac XT4, XT5, XT6

Hummer EV SUV

CADILLAC

CADILLAC XT5.jpg
CADILLAC XT4 UPDATE.jpg
CADILLAC XT6.jpg

HUMMER EV

HUMMER EV SUV TRIGGER – 1.jpg
HUMMER EV SUV TRIGGER.jpg
HUMMER EV SUV TRIGGER – 2.jpg
HUMMER EV SUV TRIGGER-1.jpg
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SHOPPER MARKETING